Two years after the first season premiered in October,
2010, AMC Cable TV renewed for the third time the most viewed series of all
time, The Walking Dead. The Walking Dead Season 3 let out another astounding
season aired in October of 2012 and was released in two batches of episodes.
Releasing all episodes in two batches was a promotional strategy used in the
second season. The Walking Dead 3 however, surpassed all two season’s record
being the chart topper with a 10.6 – 12 million viewership. This record erases its own previous record of
6 million in the Walking Dead Season 1 and 9 million in Walking Dead Season 2.
Walking Dead Season 3 ended Rick Grimes’ non-stop
winter on-the-run scenes by finding “the prison” in spring. At the prison,
Grimes met the Governor and a lady named Michonne whose characters added twists
to the whole story; introducing greed and the selfishness of man amidst a world
in conflict. Walking Dead Season 3 also
introduced changes in Grimes’ character being the number one protagonists,
following the death of her wife, Lori. With all 16 episodes, Walking Dead
Season 3 was indeed a more intense and exhilarating drama-filled series of all
three Walking Dead seasons.
The success of Walking Dead Season 3 could be one or
more factors contributing to the holistic approach of the Walking Dead theme.
Maintaining the same visual presentation used in Seasons 1 and 2, upgrading
presentation of the conflict from one episode to another is the third season’s
edge over the first two seasons. Aside from those things that are quite
obvious, the third season was even more popular because…
- · The anticipation had built up before the season began as rumors about another antagonist, aside from the unconscious walkers, would be introduced. David Morrissey joined the stellar cast in the season. Morrissey, an English actor and director had shown much of what he can do in Walking Dead by his film appearance in Basic Instinct 2. He was the main antagonist in Walking Dead Season 3. The prison story line will extend until the Walking Dead Season 4.
- · The production of the show was not limited at all in shooting the scenes in its principal set at Raleigh-Riverwood studio in the little town of Senoia, but has opened up to the whole town, making the place appear dirtier than its normal look to fit the show’s demand for its human deserted and conflict-loaded scenes. Setting a temporary parameter wall for the whole shooting period, Walking Dead Season 3 opted for Senoia as the main location for its outdoor takes, since this town was once an effective shooting location for the popular horror movie Pet Sematary 2. The main streets used for the scenes were closed to traffic, day and night. Season 3 production teams revealed that Walking Dead Season 3 shooting styles was entirely different in style with Walking Dead Seasons 1 and 2.
- · The promotion of Walking Dead Season 3 was as extravagant as the first two seasons, however, for this season, AMC’s international broadcasters partner Fox International follows the 16 episode and release the episodes in the same structure with a similar schedule worldwide. Therefore, Walking Dead Season 3 has more reach than the first two seasons.
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